Cake

The group's founders consider their undertaking to be explicitly feminist, building on the success of feminists who went before. "Cake takes the next step in achieving female sexual equality," reads a Web site mission statement. "We believe that the next wave of feminism will be our generation of women demanding that sexual empowerment leads to gender equality." As women have demanded new roles at work and home, they say, so should they seek new dynamics in the most basic male-female interaction.

"Things have progressed," says Cake co-founder Melinda Gallagher in a later phone interview from New York. "We've gotten over the large myths and misconceptions; we've accepted that women's sexuality is a good, positive thing, with pleasure and all that. Now it's about the details. It's about getting down and dirty with yourself."

For the entire article check out: JUST DESSERTS by Eliza Strickland, SF Weekly